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LIPITOR Helps Manage Cholesterol

LIPITOR may start working within 2 weeks. At your next doctor's visit, your blood tests may show lower cholesterol numbers. Use these results to motivate you.

Motivation is key to making lifestyle changes that can help manage cholesterol. This should include exercising and eating healthier. The more you can make heart-healthy habits a natural and comfortable part of your daily routine, the more successful you may be in managing cholesterol.

LIPITOR Helps Protect the Heart

LIPITOR, along with diet, is clinically proven to reduce the risk of heart attack, stroke, certain kinds of heart surgeries, and chest pain in patients with heart disease or several common risk factors for heart disease. Common risk factors include family history of early heart disease, high blood pressure, age, low HDL ("good") cholesterol, and smoking.

LIPITOR Has an Established Track Record

LIPITOR is the #1 prescribed branded cholesterol-lowering medicine in the world. It also is one of the most widely studied medicines in the world. LIPITOR is backed by more than 17 years of research. LIPITOR has been studied in over 400 ongoing or completed clinical studies that included over 80,000 patients.

LIPITOR Offers Patients Information and Advice

When it comes to your heart, you can never have enough information. That's why LIPITOR has developed the free My HeartWise Program for LIPITOR Users. The My HeartWise program offers LIPITOR patients a wealth of tips, information, and advice. It's all designed to help patients build—and maintain—heart-healthy habits that they can use every day for years to come.

For people with high cholesterol who aren't taking a medication, there's the My HeartWise 12-Week Guide to Managing Cholesterol. The 12-Week Guide is designed to help people manage cholesterol through diet, exercise, and other heart-healthy habits.

IMS Health. MIDAS Q1, 2009.

Data on file. Pfizer Inc, New York, NY.

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